Understanding your customers’ perceptions, needs and desires regarding your products and services is often the best foundation for a successful marketing and communications effort. Our market research capabilities are tailored to meet your objectives offering solutions from online surveys or internal phone interviews to robust qualitative and quantitative studies with statistically validated results.
Full Service, Yet Tactically Agnostic
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Qualitative Research
- Focus groups
- Intercepts
- Stakeholder one-on-ones
- Ethnographic observations
- Consumer triads
- Pilot testing
- Diary research
- User experience
- In-store analytics
- Projective techniques
- Semiotic analysis
- Brand awareness measurement
- Product usability tests
- Web usability
- Trend tracking
- Retail checks
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Neurosciences
- Facial coding
- Eye tracking
- Biometrics
- Implicit association measurement
Competitive Intelligence
- Competitive positioning analysis
- Market entry research and market expansion studies
- Market assessment research or acquisition studies
- Needs assessment studies
- Branding research
- Segmentation research
- Press analysis
- Pricing research
- Competitor pricing research
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Quantitative Research
- Telephone surveys
- Web-based surveys
- Panel surveys
- Mail surveys
- Use testing
- Media metrics
- Concept testing
- Message testing
- Conjoint analysis
- Brand equity
- Trend tracking
- Multivariate analysis
- Consumer experience optimization
Market Monitoring & Trend Analysis
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Commercialization
- Product testing
- Claims validation
- Sensory research
- Business development
- Branding development
- Market identification
- New product assistance
- Strategic partnerships
Data Analytics
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