Sales Promotion

Leveraging the strong product portfolio offered through our owners we work collaboratively with you to design and execute compelling sales promotions to drive sales and create demand. Effective sales promotion includes a strong call to action to boost sales and increase awareness of the local retailer.

A compelling and dynamic campaign will:

  • Inspire audiences to act and adopt a service, purchase a product, meet with a sales person, enter a sweepstakes, watch a video, forward an eBlast, clip a coupon, etc.

  • Motivate seller follow-up to actively consider targeted / segmented audiences, promote a product or service, and to follow-up with generated leads from the campaign.

  • Measure conversion to success to track short-term success of the campaign and conversion to action. Measurement / analytics are dependent upon tactics used throughout the campaign and available sales metrics​.

Sales promotion is great for high-margin products and services that have had some success in an unsaturated market and that have specific audiences e.g., previous buying habits of another similar or companion product to target with a mix of direct, digital, sales education and onboarding.

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